The Force 10 collection by Fred was born in 1966 when the eldest son of Fred Samuel had the amusing idea to braiding sailing cables, fixed with rivets at both ends, creating a bracelet for his wife. For her birthday, he redesigned it with a gold clasp shaped like a marine carabiner, enhancing its value with additional links. Infused with Fred Samuel and his family’s passion for the sea and sailing, the Force 10 bracelet has become an emblem of Maison. It symbolizes courage, perseverance, and self-confidence, celebrating its 55th anniversary with timeless elegance and modern versatility, adapting to each personality with its unisex aesthetic.

The collection now also includes rings, pendants, earrings, necklaces and link bracelet that continue to embody the sporting values and adventurous spirit of the original design.